About
You'll learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job. Learn to attract and engage customers through digital marketing channels like search and email.
You'll be able to measure marketing performance through analytics and present insigths. And get a hands-on practice using popular digital marketing and e-commerce tools, such as Shopify and Canva.
Certificate Summary
7 Courses Total
6 Month Completion Time
Topics Covered:
Understanding the marketing funnel
Reaching customers online
Optimizing a website to improve sales
Managing social media marketing
Gaining visibility on Search Engine Results Pages
Increasing the quality and quantity of website traffic
Skills Acquired:
Foundational digital marketing and e-commerce concepts
Optimizing SEO, SEM, and display advertising
Creating social media content
Optimizing a website to improve sales