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Google Digital Marketing and E-commerce Certificate

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You'll learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job. Learn to attract and engage customers through digital marketing channels like search and email.

You'll be able to measure marketing performance through analytics and present insigths. And get a hands-on practice using popular digital marketing and e-commerce tools, such as Shopify and Canva.

Certificate Summary

7 Courses Total

6 Month Completion Time

Topics Covered:

  • Understanding the marketing funnel

  • Reaching customers online

  • Optimizing a website to improve sales

  • Managing social media marketing

  • Gaining visibility on Search Engine Results Pages

  • Increasing the quality and quantity of website traffic

Skills Acquired:

  • Foundational digital marketing and e-commerce concepts

  • Optimizing SEO, SEM, and display advertising

  • Creating social media content

  • Optimizing a website to improve sales

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